The rose, queen of flowers is one of the symbols of Bulgaria. For centuries Bulgarians have planted roses, picked their flowers and extracted their heavenly essence – attar of roses. The rose, this marvellous gift of the land, is admired and used in perfumery, pharmacy and food industry.

The Valley of Roses near town of Kazanluk is one of the biggest producers of rose oil in the world. The soil and the climate in this region are quite suitable for the roses. The conditions in Kazanlak proved to be more favourable for the cultivation of the rose than those in its own country of origin - Tunisia. This is specifically valid for the rainfalls. The air humidity, cloudiness and precipitation in May and June contributed to obtain roses yielding high percentage of oil.

The Rose Valley is not a geographical name – it is just a notion, associated with the location where the Bulgarian oil-bearing rose grows. The valley altitude is 710m at his highest point Klisoura. The climate in the Rose Valley is transitional between moderately continental and transitional continental.

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