The town of Pavlikeni is situated in the central part of the Danubian Plain, at a distance of about 4 km north of the Rositsa River. It 230 km north-east of Sofia, 43 km north-west of Veliko Turnovo, 22 km south-east of Levski, about 40 km north-east of Sevlievo and about 50 km south-west of Byala.
The hilly type of some settlements, the environment and the interesting natural sights in the municipality are prerequisites for the development of tourism. There is already an organization for village tourism. There exist numerous terrains for the construction of tourist bases.